Visual Communication: Dynamic Design (Elective)

“In a small way human creative hands imitate this profusion of God, going beyond the minimum requirements of getting the job done. Creative hands are not content to spread on the frosting; they must make a tasteful arrangement of swirls and colour. They don’t just apply a coat of varnish; they polish the surface until it glows like satin. Creative hands do more than plant seeds; they place them in a tasteful and eye-pleasing garden arrangement.” LeRoy Koopman

Overview

This unit explores the visual communication of ideas and information. Both text and images are used in two-dimensional and three-dimensional forms. Information is presented in imaginative ways and also according to rules and conventions. The central focus of this unit is creative and innovative explorations of given design briefs using a variety of media, materials and presentations. Collage, freehand drawing and computer are explored and used to create appropriate and imaginative solutions to specific design tasks. Students learn visual communication terminology and analyse existing visual communications using this terminology.

Aims

This study is designed to enable students to:

• develop an appreciation for existing visual communications
• develop skills in using appropriate terminology when analysing existing visual communications
• use different presentation methods, i.e. Drawing, collage and computer
• develop freehand drawing and rendering skills using a variety of media
• to develop imaginative solutions to design briefs
• develop an understanding of the design process and the importance of image development

Topics Include

• Collage design using textured papers, photographs and hand drawings
• Pattern Design using Adobe Illustrator
• Layout and Composition
• Digital design using Adobe Illustrator: Positive and Negative Space
• Visual Communication analysis

Time allocation

• 5 periods per cycle for Semester 2

Prerequisites

• None

Requirements

• Levy Cost

Assessment

• A folio of practical assignments
• Written analysis and evaluation work

“Now son of man, take a clay tablet, put it in front of you and draw the city of Jerusalem on it”. Ezekiel 4:1