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Visual Communication (Elective)

“Thinking cannot be clear till it has had expression. We must write, or speak, or act our thoughts, or they will remain in a half torpid form. Our feelings must have expression, or they will be as clouds, which, till they descend as rain, will never bring up fruit or flower. So it is with the inward feelings; expression gives them development.” Henry Ward Beecher

Overview

This unit focuses on using visual language to communicate messages, ideas and concepts. Students investigate how typography and imagery are used in visual communication design. They apply design thinking skills when exploring ways in which images and type can be manipulated to communicate ideas and concepts in different ways. Both two dimensional and three dimensional design solutions will be explored and presented. Students develop an understanding of the design process as a means of organising their thinking about approached to solving design problems and presenting ideas.

Aims

  • To develop skills in 3D construction
  • To develop design and rendering skills
  • To develop skills in using a variety of media
  • To develop skills in communicating information

Topics Include

  • Typography
  • Packaging Design
  • Elements and Principles of Design

Time Allocation

  • 5 periods per cycle for Semester 2

Prerequisites

  • None

Requirements

  • Booklist Items
  • Levy Cost

Assessment

  • All class work; research and developmental work, practical projects and finished designs
  • Folio

“No-one ever spoke the way this man does.” John 7:4