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Visual Communication: Logos and Promotion (Elective)

“In a small way human creative hands imitate this profusion of God, going beyond the minimum requirements of getting the job done. Creative hands are not content to spread on the frosting; they must make a tasteful arrangement of swirls and colour. They don’t just apply a coat of varnish; they polish the surface until it glows like satin. Creative hands do more than plant seeds; they place them in a tasteful and eye-pleasing garden arrangement.” LeRoy Koopman

Overview

Students are encouraged to be confident in their individual creativity as they reflect our creative God. They research and respond to the creativity and practices of communication designers with a focus on logo and poster design. They explore and apply design elements and design principles to create their own personal visual solutions using both wet and dry media. A variety of three-dimensional paper engineering techniques are used for their poster design.

Aims

  • To develop skills in 3D construction
  • To develop design and rendering skills
  • To develop skills in using a variety of media
  • To develop skills in communicating information

Topics Include

  • Monogram using gouache
  • Paper engineering
  • Elements and Principles of Design

Time Allocation

  • 5 periods per cycle for Semester 2

Prerequisites

  • None

Requirements

  • Booklist Items
  • Levy Cost

Assessment

  • All class work; research and developmental work, practical projects and finished designs

“Now son of man, take a clay tablet, put it in front of you and draw the city of Jerusalem on it”. Ezekiel 4:1