Visual Communication: Advertising (Elective)

“In a small way human creative hands imitate this profusion of God, going beyond the minimum requirements of getting the job done. Creative hands are not content to spread on the frosting; they must make a tasteful arrangement of swirls and colour. They don’t just apply a coat of varnish; they polish the surface until it glows like satin. Creative hands do more than plant seeds; they place them in a tasteful and eye-pleasing garden arrangement.” LeRoy Koopman

Overview

Students examine how designers in the field of communication design capture the attention of their target audience. This leads to discussion around what God would want us to focus on and draw attention to in our personal lives and in the lives of others. Students apply particular techniques to their own visual designs and use digital applications for their final solutions. Individual creative responses are encouraged as students create typography-based designs and use manual drawing and printing in the development of particular work.

Aims

• To develop skills in visual perception and communication through drawing
• To research and find inspiration for design tasks
• To develop an awareness of appropriate visual representation in design and marketing
• To be able to effectively use design elements and principles, to learn software tools and apply this knowledge to design tasks
• To develop analysis skills and visual communication terminology

Topics Include

• Typography and layout
• Look at advertisements
• Manual printing in Design
• Vector images in Design

Time Allocation

• 5 periods per cycle Semester based

Prerequisites

• None

Requirements

• Levy Cost

Assessment

• Typography and layout
• Analyses of advertisements
• Manual methods and design
• Digital methods and design

“Now son of man, take a clay tablet, put it in front of you and draw the city of Jerusalem on it”. Ezekiel 4:1